Many webmasters and blog owners use Google adSense straight out of the box. They simply copy the standard code Google provides and paste it in their website code. Bloggers usually just simply use a widget or revert to adSense ready templates to display their ads. This usually works and generates some good income, but there are some very simple tricks to double your adSense CTR and revenue!
The truth is that marketing specialists and commercial makers have been studying customer behaviour for ages. They have developed special ways to increase brand awareness, sell more products and just get their message accross. Branding and marketing is a difficult science and you can’t be expected to know all about it, but their are some simple tricks that can be used to adSense publishers advantage.
In most TV commercials and banners you can already see it. In essence ordering a potential customer to do something is almost always implemented. ‘Buy Now!!’, ‘Order Now’, ‘Get Your Copy Today!’ and ‘Click Here’ are just some simple and rather blatant examples. Also, Google has made some strict rules on ordering or asking your website visitors to click your ads, so doing this is not a good idea and will probably get your adSense account banned and all your current revenue deleted.
There are some more subtle and more psychological ways to get your users to click though. Mind control or manipulation may seem a bit crude, but it can definetly work. I will be blogging about several ways to do this but heres the first one.
Using the Correct Colours!
Some clever guys have once tested how colours have effect on humans. They experimented in supermarkets and basically registered what colours the products had that were bought the most. From that test the colours red and yellow came up as the big winners. Especially in combination these colours immediately attract attention. They are complimentary colours and they most vibrant and bright of the complimentary colour sets.
Using these colours in your adSense ads can thus greatly improve your CTR and I’ve experienced it for myself. Changing a nicely blended adSense spot to have red border and a yellow background increased my CTR from 1.3% to 2.8% on average. It didn’t look as good as before so I played around a little with the darkness of the colours and finally got to a solution that fitted the website pretty good and still produced good revenue. I also changed some small website details to fit those colours in the overall design as I usually want a website to not only produce revenue but also look professional.
Changing this does not always work though and I do have examples where it either did nothing or just boost the CTR slightly, whilst demolishing the pages design. The key to getting the right colour scheme was then to play around. having an ad style run for a day or two before changing it to the next can give you a good idea of the optimum colour scheme if done for a week or two.
Keep rotating adSense Styles.
Many popular blogs and good websites have a lot of subscribers or regular readers that will revisit. They will become ad blind and not notice the ads after some time. Having them rotate constantly (may be between your best two or three colour schemes) can prevent this and will probably cause more clicks on your ads.
So remember: Keep rotating and optimizing!
I would love to hear whether a technique like this has worked for you!
Also please let us know what colour scheme has given you the highest CTR!