ContentAds Pro

This review of the ad placement for the website BollyWood Actresses will discuss current ad placements on this website and a suggestion of how these could simply be improved to hopefully increase revenue.

First of all, lets discuss current ad placements. Below is a screenshot of the current ad placements.

Ad position 1 is positioned and blended quite nicely in the design. It is spot on in the golden triangle and users are bound to notice this ad. Positioning is good on this one, but some improvements ma be necessary. This ad position is either textual or visual and I might suggest changing this to only textual ads as this would then look more like content. Also, if a visual aid is positioned next to it, like a random image, this add would get more attention. Changing background colors on it will still maintain Google AdSense standards as the add will surely be noticed as an add and the user will not be tricked to click thinking it is content. Rounded corners are there to blend in with the website. Also increaseing this ads size from 300×250 to 336×280 will increase the amount of ads to be shown. The space is there anyway.

Ad position 2 is not well blended and actually looks pretty ugly on the site. It diminishes the websites design and does not attract positive attention. Also because users are very aware of Google AdSense of this format they are not very likely to be clicked. Also there is a lot of waisted space down below and this could be nicely filled with a skyscrapper. I’d prefer a visual ad for this as the page already lacks a lot of imagery.

Ad Position 3 is below the fold and because I have the feeling this site does not entice the users to scroll down, I’d exchange this ad for something smaller and higher up on the page. A ad position just below the menu, nicely blended in might do the trick. Be sure to ad a label ‘Advertisement’ because this won’t get you in trouble with Google.

Here’s the suggested ad placements:

A 468×90 ad may also be a good idea at the bottom for a change, but I think the user will mainly be interested in the girls images and not their actual profile. They will thus not need a other ‘navigational path, provided by ads,  at the bottom. All ads should be positioned primarily around the area the user visits first, as I think this site will have a high bounce rate and users need to be drawn in to click ads straight away.

The final website will look like this:

Just my 50 cents. BollyWood Actress owner, will you let us know if you’ll change these ad positons and styles and if this has helped your CTR?